David Barath Design - Design and Art Direction
Visual Group Promo Kit
Client, a company for fashion shooting productions asked for a promotional brochure to be spread during prestigious Bed&Breakfast fashion fair, Barcelona. Brochure had to be eye-catchy yet simple and realized in a quality that guarantees not to be thrown away.
The form of a leporello, printed on both sides and kept together by a black paper belt, allows to show many works of the represented photographers in an an organized way. Black and white are trademarks of Client, while the silver bag guarantees attention. Black paper belt was also intended to give the feeling of a gift. By tearing it, receiver feels the sweet sensation of opening a surprise.