David Barath
David Barath
Brót
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This new bakery chain is producing baked goods in the slow food spirit (no preservatives or artificial colourings are added, everything is created by hand etc.). The owners wanted to acclimatize German delicacies in the Hungarian market, so we decided to use the word "Brót" as brand name (the word means "bread" in German and is widely used and understood in Hungary, too). In the identity design, I wanted to emphasize the natural and rustic aspect of the brand. The logo has the shape of a bread, which makes it easy to decode and recognize. I have used handwritten font. Bags, stationary, packaging and other elements are based on standard brown wrapping paper.

© 2008 DAVID BARATH DESIGN