David Barath Design - Design and Art Direction
Complete identity design for a product design management company.
PapaMama is collecting Hungarian designers – this is why letters of the logo are reminding of human heads talking to each other. According to the briefing, ‚papas‘ are the management, with a very strong male character, while ‚mamas‘ are the designers, with a slightly feminine attitude. The chose of black and grey as colours reflects this contraposition, while creating a harmonic balance.